Bankindex™

Bankindex™

Scale Research launched its own methodology-based and representative Bankindex ™ research in 2008 to analyze trends and changes in the Hungarian banking market among retail, micro and SME clients. The research provides an overview of the main market features as well as detailed analysis of subgroups and user segments based on the modularly structured questionnaire.

In order for Bankindex™ to follow the development of the banking market and technology environment, the research topic has recently been renewed in 2019. So, based on the survey data, we effectively help our clients making their business decisions.

Our representative survey is conducted 5 times a year and the multi-year trend database can trigger costly and lengthy ad hoc research for our clients.

The detailed analysis is supported by the fact that in addition to traditional demographic background variables, there is also a lot of information available on lifestyle and info-communication behavior.

Main topics:

Bank market – consumer expectations, the perception of the sector and its institutions, consumer attitudes

Client Access – Bank perception, Access of banks, Banking, Satisfaction, Intention of recommendation (NPS) Change Dynamics

Product usage – awareness, usage, new purchase and switching plans

Bank account – characteristics of accounts, useage behaviour, intensity, use of credits, use of channels, satisfaction, intention to switch

Consumer Loans – credit characteristics, goal of credits, decision making methods and aspects, payment difficulties, satisfaction, replacement of loans, prepayment intentions,

Mortgage loans – credit features, credit purpose, method of decision making, considerations, payment difficulties, satisfaction, replacement of loans, prepayment intent, intention to switch

Savings – used products, commitment, purpose, useage, decision making, satisfaction, switching plans

Digital channels and consulting – accepting and using of innovative customer management techniques, required advice from banks and its channels

Bankindex™

Scale Research launched its own methodology-based and representative Bankindex ™ research in 2008 to analyze trends and changes in the Hungarian banking market among retail, micro and SME clients. The research provides an overview of the main market features as well as detailed analysis of subgroups and user segments based on the modularly structured questionnaire.

In order for Bankindex™ to follow the development of the banking market and technology environment, the research topic has recently been renewed in 2019. So, based on the survey data, we effectively help our clients making their business decisions.

Our representative survey is conducted 5 times a year and the multi-year trend database can trigger costly and lengthy ad hoc research for our clients.

The detailed analysis is supported by the fact that in addition to traditional demographic background variables, there is also a lot of information available on lifestyle and info-communication behavior.

Main topics:

Bank market – consumer expectations, the perception of the sector and its institutions, consumer attitudes

Client Access – Bank perception, Access of banks, Banking, Satisfaction, Intention of recommendation (NPS) Change Dynamics

Product usage – awareness, usage, new purchase and switching plans

Bank account – characteristics of accounts, useage behaviour, intensity, use of credits, use of channels, satisfaction, intention to switch

Consumer Loans – credit characteristics, goal of credits, decision making methods and aspects, payment difficulties, satisfaction, replacement of loans, prepayment intentions,

Mortgage loans – credit features, credit purpose, method of decision making, considerations, payment difficulties, satisfaction, replacement of loans, prepayment intent, intention to switch

Savings – used products, commitment, purpose, useage, decision making, satisfaction, switching plans

Digital channels and consulting – accepting and using of innovative customer management techniques, required advice from banks and its channels